When ArtistShare launched its first project in 2003, we didn't realized we were actually laying the groundwork for much of what would become today’s crowdfunding and creator economy. What began as a way to help artists fund their work directly through audience participation evolved into a broader lesson about platforms, relationships and business model innovation. Looking back after more than two decades, I realize the real insight wasn’t about leveraging technology. It was understanding something fundamental about human behavior that most platforms still miss today. The Relationship > The Transaction I have seen many platforms come and go over the [...]