While much of our work focuses on platform strategy and business model innovation, the foundation of those models is the relationship between creators and their audiences. This perspective reflects that foundation in the context of working musicians and the current shift driven by AI. [originally posted on Substack] Every generation of musicians faces a moment when technology changes the rules. In the 1980s, drum machines arrived. Session drummers feared they would lose their jobs. Some did. But drummers did not disappear. The ones who learned the machines, adapted their sound, or built a stronger artistic identity kept working. Some of [...]